Senior Product Owner
Istanbul, İstanbul, Turkey · Remote
Posted on Wednesday, September 20, 2023
Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.
We are seeking a highly motivated and talented Senior Product Owner with a strong background of DOOH. As a Senior Product Owner, you will play a vital role in driving the development and enhancement of our adtech products. Your expertise will contribute to the growth and success of our organization by delivering innovative solutions that meet our clients' needs in the ever-evolving digital advertising landscape.
Product Strategy and Planning:
- Contribute to the overall product strategy and vision, aligning it with market trends and customer demands.
- Assist in defining the product roadmap, prioritizing features and enhancements based on business objectives and customer feedback.
- Conduct user research, gather feedback, and analyze user behavior to identify opportunities for product improvements.
- Collaborate with UX/UI designers to create intuitive and user-friendly interfaces for the programmatic platform and SSP integrations.
- Work closely with sales, marketing, and customer success teams to understand customer requirements, gather feedback, and address customer inquiries.
- Collaborate with engineering teams throughout the product development lifecycle, providing guidance and clarifications when needed.
Programmatic Platform Management:
- Collaborate with cross-functional teams to define and execute the product roadmap for our programmatic advertising platform.
- Conduct market research, competitive analysis, and customer interviews to identify market trends and customer requirements.
- Gather and prioritize product requirements, ensuring alignment with business objectives and client needs.
- Work closely with engineering teams to translate requirements into detailed product specifications and user stories.
- Monitor platform performance, identify areas for improvement, and implement strategies to optimize product performance and user experience.
- Stay updated with industry best practices and emerging technologies related to programmatic advertising platforms.
- Fluency in both English & Turkish, locates in Istanbul
- Bachelor's degree in a relevant field
- 5-8 years of experience in product management, preferably in the B2B AdTech industry.
- understanding of programmatic advertising platforms, ad exchanges, and SSPs.
- Experience in Programmatic DOOH is a major plus!
- Excellent analytical and problem-solving skills, with the ability to translate customer needs into actionable product requirements.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Proactive and self-motivated mindset, with the ability to work independently and take ownership of tasks.
- Familiarity with agile development methodologies (e.g., Scrum) is a plus.
- Passion for digital advertising, adtech, and staying up-to-date with industry trends.
THE WAY WE WORK
• In order to fly, we must be fast, first and able to accelerate our lead. Moving with urgency on the right opportunities. Being both tenacious and agile.
•Quickly making sense of uncertainty by always starting with the goal in mind, asking questions to force prioritization, and deconstructing complex problems into small, solvable pieces. Because accelerating this ambitious flight requires smartcuts, not shortcuts.
• Bringing a revolutionary platform to market takes courage and a commitment to deliver with excellence.
•We hold ourselves and each other accountable, setting high expectations and breaking barriers with our next generation products.
• Our customer orientation, data-driven approach, and belief in our mission, drives us to optimize in pursuit of excellence.
•At Firefly we recognize the power of community. Just as we show up for the communities in which we operate, we show up for each other IRL—building connections. Building trust.
• We assume good intent, and respect each other’s experience, perspectives, and time. We reach out, stay connected, and practice transparency.
• Unlocking the power of our diverse workforce fuels our growth. A feat worth celebrating.
FIREFLY OFFERS YOU
• Health insurance
• Hybrid working
• Opportunity to work in a fast-growing and successful company in the market
• Maintained work-life balance while taking responsibility
• An environment where you can contribute and your ideas are valued
• 1:1 meetings where you can track your progress with regular feedback
• Development journeys with the educational opportunities at Firefly
• No Dress Code!
Firefly Is An Equal Opportunity Employer. All applicants shall receive equal consideration regardless of race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status, or disability.
To all recruitment agencies: Firefly does not accept agency and unsolicited resumes. Please do not forward resumes to our Firefly employees or any company locations. Firefly is not responsible for any fees related to unsolicited resumes.