Firefly

fireflyon.com

Firefly is a leading mobility advertising provider that operates a three-sided marketplace connecting drivers, advertisers, and smart city data consumers. Their proprietary advertising displays are installed on taxis and rideshare vehicles, delivering dynamic content based on location and contextual triggers. With a focus on data-driven advertising, Firefly offers advanced tracking and measurement capabilities, making them a leader in individual-level attribution for ad effectiveness. Their extensive network provides access to 60,000 advertising units, generating over 10 billion impressions monthly, positioning Firefly as a key player in the out-of-home advertising space.