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DTC Marketing Manager

Wild Earth

Wild Earth

Marketing & Communications
North Carolina, USA
Posted on Wednesday, May 29, 2024

Join Wild Earth: A Leader in Plant-Based Dog Nutrition

At Wild Earth, we're more than the largest U.S. producer of plant-based, cruelty-free dog food; we're pioneers in pet nutrition. Utilizing cutting-edge science and technology, we craft products that are not only cruelty-free but also have a minimal environmental footprint. As a rapidly expanding direct-to-consumer (DTC) brand, our mission is to revolutionize pet care and lessen our ecological impact.

The Digital Performance Marketing Manager will be a key member of our leadership team, responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.

Reporting directly to the COO this role will require a deep understanding of ecommerce, digital marketing, data analytics, and team leadership.

Responsibilities

  • Website Strategy and Management: develop and implement a comprehensive website and content strategy that aligns with business objectives. Oversee management, maintenance, and continuous improvement of our web properties to ensure optimal performance, functionality, and security.
  • Direct Marketing: Plan and execute email and SMS campaigns that are tailored to customer segments for optimal customer experience and revenue generation.
  • Cross-functional Collaboration: collaborate with other departments (like our retail team) to align website and digital marketing strategies with overall business objectives.
  • Data Analysis and Insights: Utilize data analytics tools to understand website performance, user behavior and sales data. Develop and monitor KPIs to measure and optimize effectiveness.
  • Content creation and management of statics, videos & UGC in social channels including TikTok & Meta.

Requirements

  • Bachelor’s degree in marketing, business, related field or equivalent experience.
  • Proven track record of at least 5 years in digital marketing management.
  • Experience with Shopify ecommerce platforms, website design and user experience optimization.
  • Experience with direct digital marketing, specifically revenue generation through Email/SMS campaigns Proficiency and analytics tools like Google adwords & analytics, Meta (Facebook/Instagram) Console and Tiktok shop.
  • Exceptional leadership and team management skills.

Wild Earth does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, any other applicable federal, state or local protected class or other non-merit factor.

Job Type: Full-time

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Hybrid in office Tuesday through Thursday, remote Monday and Friday
  • Full time position

Experience:

  • B2C E-commerce: 5 years (Required)

Location:

  • Durham, NC (Required)

Work Location: Hybrid remote in Durham, NC