Social Producer
Overtime
Operations
New York, NY, USA
USD 68k-80k / year + Equity
Posted on Jan 13, 2026
Overview
Overtime is hiring a Social Producer to join our team full-time in NYC. This role is integral to Overtime’s continued success and growth in social media - TikTok, Instagram, Twitter, YouTube, Facebook, and more.
About Overtime
Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content.Overtime owns and operates OTE and Overtime Select in basketball, and OT7 in football while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime's business model is driven by sponsorships, e-commerce, licensing and media rights.Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.
Overtime is hiring a Social Producer to join our team full-time in NYC. This role is integral to Overtime’s continued success and growth in social media - TikTok, Instagram, Twitter, YouTube, Facebook, and more.
About Overtime
Overtime empowers the next generation of athletes and fans across digital platforms by building disruptive new sports leagues and developing and distributing original sports content.Overtime owns and operates OTE and Overtime Select in basketball, and OT7 in football while producing over 150 pieces of original sports content weekly for its 115MM+ global followers. The company is a key partner to marquee sports leagues and rights holders worldwide, including the NFL and NBC Sports for the Olympic Games. Overtime's business model is driven by sponsorships, e-commerce, licensing and media rights.Overtime is funded by top VC firms, strategic investors, industry leaders, and athletes, including Liberty Media Corporation, Amazon, Andreessen Horowitz, Counterpoint Global (Morgan Stanley), Sapphire Sport, Winslow Capital, Spark Capital, Micromanagement Ventures (the family of the late David Stern), Black Capital, Blackstone Strategic Partners, Alexis Ohanian, Bezos Expeditions, Drake, Quavo and 40+ NBA and NFL stars including Carmelo Anthony, Kevin Durant and Trae Young. 5 NBA team owners and over 6% of active NBA players have invested in Overtime.
What you’ll do
- Produce original content for the Overtime channels.
- Work with Overtime talent to create new ideas and concepts that help their pages and the Overtime pages grow.
- Produce long-form content by owning the creative process and be willing to constantly improve the creative direction to be ahead of trends and capture new audiences.
- Produce Overtime talent during long-form shoots to their best performance and coach talent to be even better on a regular basis.
- Travel frequently for shoots, where you’ll manage talent, direct content and lead creative on-site.
- Organize publishing, editing, and talent schedules to align with our deliverable goals.
- Create reports outlining channel performance - social analytics will be your best friend!
- Stay on top of everything happening that is relevant to our channels - this means sports, pop culture and everything else that pertains to our content
- Publish content to our Overtime channels including YouTube, Twitter, Instagram, TikTok, Facebook and more.
- Engage with the community of Overtime channels to increase audience connection to the brand.
- Work with editors to ensure our content meets our standards and continues to engage and grow our audience.
- Review content before it’s posted by proofreading, spell-checking, and QCing videos.
- Work with the sales team to create short-form branded content with our talent.
- Work collaboratively with a cross-functional team across OT to align the content we post with the strategy in place.
- Strategize with the Head of Social Strategy, Director of Original Social Content and greater social team.
- Curate content to be posted across channels.
Who you are
- MOST IMPORTANT: You understand and can communicate in Overtime’s voice.
- Live, breathe, eat social media. You are constantly on Twitter, Instagram, TikTok, YouTube, Facebook, and on the lookout for new, exciting platforms.
- At least 2+ years of professionally managing and posting on multiple social media accounts.
- Creative - you have show ideas and concepts to change the way sports are consumed and talked about.
- You are obsessive about long-form shows and watch YouTube and other long-form platforms constantly.
- Producing long-form content gives you energy and you’re always thinking about ways to be better.
- Detail-oriented. Amazing proofreader who always checks their work.
- Down to hustle - this role requires regular nights and weekends.
- Fast af. You always want to be first.
- LOVE sports. You are passionate and knowledgeable about all sports, athletes and the news around them.
- Problem-solver and self-starter. You take initiative without having to be told what to do.
- Flexible in adapting to changing timelines and deliverables.
- Proactive, positive team player, able to help guide projects from ingest to delivery.
- You are very comfortable with video editing software like Premiere.
- Bonus for experience with Photoshop and After Effects.
Overtime expects the salary range for this role to be between $68k-80k. Salary is dependent on experience. Overtime also offers medical insurance benefits, paid time off, and stock options.