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Associate Director, Basketball Innovation

Overtime

Overtime

Atlanta, GA, USA
Posted on Jul 11, 2025

Associate Director, Basketball Innovation

Role Summary
The Associate Director, OTE Innovation expands OTE’s influence, visibility, and value by leading league-growth strategies and driving innovation in gameplay, partnerships, exposure opportunities, and event execution. The role serves as a strategic connector—linking grassroots, collegiate, NBA, and global basketball communities—while ensuring the league remains the most competitive, engaging, and culturally resonant destination for high-school athletes worldwide.

What You'll Do:

Strategic Growth & Relationship Development
· Identify and recruit strategic premiere high school-level basketball programs and partners
· Build and maintain relationships with decision-makers across grassroots, high-school, AAU, college, professional, and international basketball networks.
· Represent OTE in conversations with teams, event operators, technology partners, media stakeholders, and other collaborators.
· Remain fluent in the evolving basketball ecosystem to keep OTE respected, relevant, and well-connected.

Innovation & Competitive Strategy
· Lead and support initiatives that enhance rules, tournament formats, player-engagement strategies, and overall league growth.
· Collaborate cross-functionally to pilot and implement ideas that differentiate OTE as a thought leader in elite basketball development.
· Apply strategic thinking and problem-solving to develop concepts that are visionary yet executable within OTE’s structure.
· Ensure innovations align with basketball culture and league credibility.

Event Execution & Operational Ownership
· Serve as point person for innovation-related events and programming, owning deliverables from concept through completion.
· Partner with Basketball Operations to oversee referees, table staff, team accommodations, and event logistics.
· Ensure execution meets competitive standards, league vision, and partner expectations.
· Anticipate and resolve logistical issues before they affect event quality or participant experience.

Player Exposure Strategy & Ecosystem Alignment
· Identify and recommend elite external tournaments and events (e.g., Border League, Adidas Next Generation Tournament) for OTE team participation.
· Cultivate relationships with AAU programs and shoe-circuit organizers (EYBL, 3SSB, UA Next, Puma Circuit) as well as marquee exposure events (McDonald’s All American Game, Nike Hoop Summit, etc.).
· Support the creation and execution of OTE-branded showcases that elevate player visibility and strengthen league influence.
· Track domestic and international scouting trends to position OTE athletes for high-level exposure.

Evaluation & Iteration
· Measure the effectiveness of events, partnerships, and strategic initiatives through qualitative feedback and defined performance metrics.
· Align with internal teams on key indicators such as audience growth, player exposure, and league engagement.
· Build scalable feedback loops to refine future initiatives and drive continuous improvement.


Who You Are:
· Progressive experience in basketball operations, events, scouting, grassroots leadership, or elite competition environments.
· Proven ability to manage or lead large-scale basketball events or programs from planning through execution.
· Background in player evaluation, scouting, or recruiting.
· Demonstrated success building relationships across multiple levels of the basketball community.
· Deep understanding of basketball culture and credibility factors across grassroots, collegiate, professional, and international contexts.
· Strong strategic and operational instincts; able to move from concept to completion in fast-paced, dynamic settings.
· Experience directing grassroots programs, running showcases, or managing high-profile team pipelines.
· Familiarity with technology and evaluation platforms such as Cerebro, Synergy, Hudl, or Noahlytics.
· Comfortable collaborating with operations, recruiting, content, and branding teams.
· Basketball-fluent professional trusted by players, coaches, and operators.
· Strategic thinker who pair vision with rigorous execution.
· Relationship-driven connector able to bridge communities and organizations.
· Proactive, self-sufficient and excel amid autonomy and ambiguity.