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Market Development Representative I

May Mobility

May Mobility

Sales & Business Development
Remote
Posted on Thursday, June 13, 2024

May Mobility is transforming cities through autonomous technology to create a safer, greener, more accessible world. Based in Ann Arbor, Michigan, May develops and deploys autonomous vehicles (AVs) powered by our innovative Multi-Policy Decision Making (MPDM) technology that literally reimagines the way AVs think.

Our vehicles do more than just drive themselves - they provide value to communities, bridge public transit gaps and move people where they need to go safely, easily and with a lot more fun. We’re building the world’s best autonomy system to reimagine transit by minimizing congestion, expanding access and encouraging better land use in order to foster more green, vibrant and livable spaces. Since our founding in 2017, we’ve given more than 300,000 autonomy-enabled rides to real people around the globe. And we’re just getting started. We’re hiring people who share our passion for building the future, today, solving real-world problems and seeing the impact of their work. Join us.

Job Summary

May Mobility is seeking a motivated and detail-oriented Market Development Representative to support our marketing initiatives and help build out our demand and lead generation efforts. The ideal candidate will be enthusiastic about growth marketing, have a keen eye for data and trends, and be eager to develop the next stage of career growth at May Mobility. We’re looking for an individual with 1-2 years of marketing experience looking to grow their skills in growth and digital marketing.

Essential Responsibilities

  • Assist in the development and execution of demand generation campaigns across various digital channels, including email, social media, content marketing, and paid advertising.
  • Analyze market research to identify relevant information, topics and trends relative to our target audiences and Ideal Customer Profile. Share knowledge with the Commercial team to inform marketing strategies, and cross-functionally where required.
  • Collaborate with the marketing and BD teams to create and assess compelling content that drives engagement and mid-to-late stage nurture and conversion campaigns.
  • Manage and maintain HubSpot marketing database. Partner with BD to ensure Monday and HubSpot share accurate and up-to-date information such as insights and event tags.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
  • Support the planning and execution of marketing events, including webinars, trade shows, and conferences.
  • Coordinate with stakeholders (BD, RevOps, Customer Success) for pipeline reviews. Work closely with the BD SDR to ensure seamless lead handoff and follow-up.
  • Assist in the creation and maintenance of marketing materials and collateral, and coordinate with our agency partners where needed.

Skills and Abilities

Success in this role typically requires the following competencies:

  • Understanding of marketing and communications principles, and digital marketing channels
  • Comfortable using MarTech tools such as CRM and photo/editing software
  • Strong written and verbal communication skills
  • Excellent organizational and productivity skills
  • Able to work independently and as part of a team or cross functional task force
  • Self-motivated to learn in a fast-paced environment.
  • Takes initiative

Qualifications and Experience

Candidates most successful in this role typically hold the following qualifications or comparable knowledge or experience:

Required

  • Bachelor’s degree in Marketing, Business, Communications or a related field
  • 1+ years of experience in demand generation or digital marketing or related roles. Internships and part-time work experience may be considered.
  • Proficient with Google Suite
  • Proficient with HubSpot

Desirable

  • Familiar with Marketing Automation tools such as Asana and Canva
  • Proficient with Adobe Creative Suite
  • Proficient with iMovie or other video editing software

Physical Requirements

  • Standard office working conditions which includes but is not limited to:
    • Prolonged sitting
    • Prolonged standing
    • Prolonged computer use
  • Travel required? - Minimal: 1%-10%

Salary Range
$53,000$60,000 USD

Benefits and Perks

  • Comprehensive healthcare suite including medical, dental, vision, life, and disability plans. Domestic partners who have been residing together at least one year are also eligible to participate!
  • Health Savings and Flexible Spending Healthcare and Dependent Care Accounts available.
  • Rich retirement benefits, including an immediately vested employer safe harbor match.
  • Generous paid parental leave with immediate eligibility as well as a phased return to work.
  • Flexible vacation policy in addition to 18 paid company holidays.
  • Total Wellness Program providing numerous resources for overall wellbeing
Don’t meet every single requirement? Studies have shown that women and/or people of color are less likely to apply to a job unless they meet every qualification. At May Mobility, we’re committed to building a diverse, inclusive, and authentic workforce, so if you’re excited about this role but your previous experience doesn’t align perfectly with every qualification, we encourage you to apply anyway! You may be the perfect candidate for this or another role at May.

Want to learn more about our culture & benefits? Check out our website!

May Mobility is an equal opportunity employer. All applicants for employment will be considered without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, genetics or any other legally protected basis. Below, you have the opportunity to share your preferred gender pronouns, gender, ethnicity, and veteran status with May Mobility to help us identify areas of improvement in our hiring and recruitment processes. Completion of these questions is entirely voluntary. Any information you choose to provide will be kept confidential, and will not impact the hiring decision in any way. If you believe that you will need any type of accommodation, please let us know.

Note to Recruitment Agencies: May Mobility does not accept unsolicited agency resumes. Furthermore, May Mobility does not pay placement fees for candidates submitted by any agency other than its approved partners.