About Hearth

Hearth is on a mission to empower America's small business professionals to build growing, profitable companies. In a $600B/year fragmented market where 50-80% of home services companies fail within five years, we're building the essential operational financial infrastructure to power the next generation of small businesses.

Current Metrics:

• $26M Annual Recurring Revenue (ARR)
• 30%+ Year-over-Year Growth
• 12,000+ Contractors Served
• $4B+ Annual Transaction Volume

The Opportunity

Hearth is seeking a strategic and data-driven Lifecycle Marketing Manager to own and scale marketing communications across the entire customer journey. Reporting directly to the VP of Marketing, this high-impact role is responsible for accelerating lead generation, customer activation, and retention within our contractor base.

If you're passionate about empowering SMBs, thrive in fast-paced environments, and are ready to define and lead the next evolution of lifecycle marketing at a high-growth company, this is your opportunity to make a lasting impact. You will be a key driver in the successful adoption of our new AI product, directly advancing high-priority, company-wide AI initiatives and outcomes.

What You’ll Do

• Lead lifecycle strategy across key stages of the customer journey (lead nurture, onboarding, activation, retention, expansion), delivering measurable impact on customer engagement, product adoption, and revenue growth.
• Develop and optimize lead nurture programs using personalized content, segmentation, and lead scoring to convert marketing leads into high-intent opportunities.
• Design and execute integrated, multi-channel campaigns across Email, SMS, in-app messaging, and chat that drive behavior change and business results.
• Own activation and retention metrics by identifying key levers within the product and customer experience that can be influenced through marketing.
• Partner cross-functionally with Customer Success, Sales, and CS to drive alignment on priorities, campaign execution, and shared goals.
• Define and manage the customer communications calendar, ensuring consistent, personalized, and high-value messaging across touchpoints and teams.
• Launch educational and product-led marketing initiatives that help contractors unlock the full value of Hearth’s tools and services.
• Drive expansion within the customer base, creating targeted upsell and cross-sell campaigns grounded in behavioral and product usage data.
• Develop lifecycle segmentation and personalization strategies, leveraging data to ensure timely, relevant communications.
• Own lifecycle reporting and attribution in partnership with Analytics and Finance, continuously refining how we measure customer marketing impact.
• Identify and operationalize retention and win-back programs to support proactive risk mitigation and improve customer lifetime value.

Who You Are

• Deeply customer-centric — you're driven by empathy and insights that enable you to deliver real value to our contractors.
• Analytical and outcome-oriented — you bring rigor to campaign planning, execution, and measurement, with a strong bias toward learning and optimization.
• A strategic doer — you think big but aren’t afraid to roll up your sleeves to execute.
• Comfortable operating autonomously in a fast-paced, high-growth environment, with a strong sense of ownership and accountability.
• A cross-functional collaborator — you lead through influence, build alignment across teams, and communicate with clarity and confidence.

Ideal Qualifications

• 4-6+ years of experience in lifecycle, customer, or email marketing, ideally at high-growth B2B or SMB-focused SaaS companies.
• Demonstrated quantifiable success across lead nurture, activation, and retention
• Expertise in marketing automation tools (e.g. HubSpot, Braze, Marketo) and CRM platforms (e.g., Salesforce) with hands-on experience building, testing, and optimizing campaigns.
• Strong writing and messaging skills — you can develop compelling copy and coach others to do the same.
• Proven track record of influencing GTM, CS, or product strategies through lifecycle insights and programs.
• Experience working with contractors, builders or the construction industry is preferred

Benefits

• Mission-driven, values-based culture.
• Competitive pay.
• Unmatched opportunities to learn and develop; front-row seat at a fast-growing tech startup
• Generous PTO, plus paid company holidays.
• Stock options.
• Medical, dental, and vision options.
• 401(k)
• Free Employee Assistance Program
• Parental Leave Program
• Pet Insurance

Location:

This role will be a remote or NY based

More About Us
Hearth embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, religion, national origin, citizenship, marital status, veteran status, or disability status. We consider for employment qualified applicants with arrest and conviction records.