The opportunity

Hearth is looking for a Lifecycle Marketing Manager to own marketing communications and outcomes across the entire customer lifecycle. Reporting into the VP of Marketing, this role plays a critical role in activation and retention, which are company-wide priorities. If you have a passion for SMBs, are looking for an opportunity to build your vision of a world class lifecycle marketing, and want to be a part of a massive marketing opportunity, this is your role.

Responsibilities:

• What you’ll do
• Increase customer activation and retention across the entire lifecycle by building integrated marketing campaigns (Email, Text, Chat, In-product, etc)
• Set and achieve measurable increases in activation/retention goals across customer cohorts
• Work with Product / Marketing teams to identify key features that provide value to our contractors and deploy marketing programs that drive measurable activation growth
• Own the frequency of communications with existing customers across different channels (Marketo, Braze, Text, etc) across multiple teams (Marketing, CS, Product)
• Identify and execute educational campaigns that help our customers utilize our tools to grow their businesses
• Integrate compelling chat/in-product experiences into our product to boost awareness, activation, and retention across the entire customer lifecycle
• Build programs that drive upsells within our existing customer base
• Collaborate with the Customer Success team to build integrated retention campaigns surface at-risk customers and retain others at scale
• Build segments and target contractors based on their data and behavior
• Define your roadmap in collaboration with executives and leaders in Customer Success, Product, and Sales
• Define/refine reporting across the customer lifecycle with Data, Analytics, and Finance teams
• Who you are
• Customers come first. Your marketing is rooted in a desire to deeply understand and serve our contractors
• You’re analytical. You live and breathe data and see the big picture, but aren’t afraid to dive into the weeds to understand what’s actually happening
• You have a growth mindset. You’re low ego and realize that every problem is actually an opportunity to improve in the long run
• You’re self motivated, comfortable working in a fast paced startup environment, and thrive in a remote, low structure environment
• Requirements
• 3-5+ years of experience in lifecycle, customer, and/or email marketing at high growth technology companies
• Proven track record of significant increases in core lifecycle metrics (activation, retention, upsell) at a B2B company (Micro/SMB a strong plus)
• Deep expertise with tools like Braze, Marketo, and Drift (or equivalent) with ability to build, monitor, and optimize successful campaigns yourself
• Strong copywriting and communication skills; you can write your own emails and have a good eye for what can be improved

Compensation

$110,000-$140,000

The expected compensation range for this position is displayed in compliance with all local/state regulations. The expected compensation range for this position is based on a number of factors, including but not limited to: individual education, qualifications, and prior work experience. The total annual compensation package will consist of a base salary and eligibility to participate in our bonus structure.