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VP of Brand

Harper Wilde

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Administration

Los Angeles, CA, USA

Posted on Friday, July 7, 2023

Harper Wilde is the next market leader in intimates. We provide the most comfortable, quality products, through an empowering experience, at half the price of competitors. Intimates is a basics industry with extreme loyalty, and is ripe for a new mass-market brand that provides comfort, quality, and style at fair prices. Our mission is to Lift Up The Ladies, including the next generation of leading women, by partnering with and donating 1% of proceeds to Girls Inc. Harper Wilde has raised more than $30M to date and is backed by investors such as NEA and Creative Arts Agency (CAA). The brand and products have been featured in Vogue, New York Times, Good Morning America, Forbes, Fast Company, and more.

The VP of Brand will own the overall brand and creative strategy and is responsible for the creative expression of the Harper Wilde brand across all consumer touchpoints. The VP of Brand is a creative leader and strategic thinker with the ability to conceptualize big ideas and see them through to the finish line, delivering against a tactical plan. You operate with a sense of urgency and are able to juggle multiple competing priorities at once while managing against tight deadlines. You have the ability to manage topline priorities, while individually contributing to daily projects needed. You have a sense of humor & a point of view for how to help build Harper Wilde into the next market leader in intimates.

Responsibilities and required qualifications include:

SETTING BRAND VISION AND STRATEGY

Bring visionary thinking into an antiquated category
Evaluate company brand strategy & positioning and constantly be thinking about how to further strengthen brand position and awareness in the industry
Outline & deliver overarching brand and creative strategy as well as quarterly campaign planning & budgeting; work with growth team to plan campaigns to achieve aggressive growth and revenue targets, while overseeing KPIs such as owned channel audience size & engagement, unpaid traffic & contributing to improvements in key marketing metrics and NPS

EXECUTING ON BRAND AND CREATIVE PROGRAMS

Develop and execute on campaigns tied to key metrics that increase brand awareness and relevance
Create conversations for the Harper Wilde community
Oversee the ideation and execution of full 360 creative development and creative strategy across all campaigns
Oversee brand partnerships to create new opportunities for audience development, brand building, and revenue growth
Oversee Social Media and Community, setting KPIs for growth and engagement
Own PR strategy and partner closely with PR agency to provide intentional PR opportunities to tell the brand story and elevate the brand
Utilize available data, metrics, insights to develop campaigns and allocate resources across campaigns based on impact
Interface with key internal partners and stakeholders to articulate creative vision and achieve strategic alignment on key brand and cross-functional initiatives including physical product branding, packaging, brand identity
Own stakeholder alignment around campaigns, project briefing, planning, cross functional communication, and execution
Oversee content strategy across all platforms
Oversee relationship with social mission partners and relevant storytelling

BUILDING AN IN-HOUSE CREATIVE TEAM AND MANAGING EXTERNAL PARTNERS

Build and coach a Creative & Brand organization including designers, copywriters, brand marketers, freelancers, as well as external partners
Help develop, evolve, and extend brand aesthetics and maintain visual identity on all platforms
Set strategy on social platforms and constantly evaluate to ensure relevancy, engagement, and growth, and work with creative teams to produce content that works for each channel
Supervise creative process from concept through execution, focusing on quality with speed and agility
Find and develop working relationships with new creative and production vendors, as well as strengthening partnerships with current vendors, to conceive/execute creative

QUALIFICATIONS

12+ years of experience in consumer advertising, B2C marketing, and/or branding and strategic marketing
7+ years experience managing creative teams including Art Directors, Designers, Copywriters. Should feel comfortable contributing ideas and critiques across all.
A proven track record of success leading teams, developing brands, and delivering campaigns that grow brands
A relentlessly curious mindset
Uncanny ability to understand consumers and what drives consumer behavior and conversation
Ability to push creative boundaries and sell innovative ideas supported by company goals and available data
Able to prioritize and manage against multiple competing initiatives in a fast paced, deadline-driven environment while delivering outstanding results
Able to flex between executive-level strategic thinking and hands-on doing at moments notice
Base salary for this role will be $200k-240k and will be dependent on candidate experience and location.

BENEFITS

Our benefits include, but are not limited to:
Comprehensive health, vision, and dental insurance for employee & dependents
HSA, FSA
401k + generous match
Equity compensation
Generous parental leave
Unlimited PTO
At least One 3-day weekend every month, via paid holidays & additional wellness days
Everyone gets their birthday off
Bi-annual performance reviews & feedback
New hire setup stipend
Quarterly all-team in person offsites

Harper Wilde provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.