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MaC Venture Capital
166
companies
506
Jobs

Locations

San Francisco, CA, USA · New York, NY, USA

industry

Advertising · Construction · Information Technology · Real Estate · Sales and Marketing

Size

201-1000 employees

Stage

Series B

founded in

2017

Firefly is a leading mobility advertising provider that operates a three-sided marketplace connecting drivers, advertisers, and smart city data consumers. Their proprietary advertising displays are installed on taxis and rideshare vehicles, delivering dynamic content based on location and contextual triggers. With a focus on data-driven advertising, Firefly offers advanced tracking and measurement capabilities, making them a leader in individual-level attribution for ad effectiveness. Their extensive network provides access to 60,000 advertising units, generating over 10 billion impressions monthly, positioning Firefly as a key player in the out-of-home advertising space.

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