Copywriter (Entry–Mid Level, 1–5 Years Experience)

Location: Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team: Marketplace Growth / Brand & Creative
Level: Individual Contributor

About the Role

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros..

This role is for a writer who understands that words are a growth lever—not just content. Your work should tie directly back to our messaging framework, reinforce our marketplace flywheel, and consistently tell a clear, credible story across every customer touchpoint.

You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.

You should either:

• Have agency experience writing performance- and brand-driven copy, or
  

• Have in-house brand or growth experience producing copy tied to measurable business outcomes.
  

What You’ll Do

• Write and optimize copy across channels, including:
  

  • Paid media (search, social, display, native)
    

  • Email and lifecycle campaigns
    

  • Landing pages and conversion flows
    

  • Website and product marketing pages
    

  • Sales enablement materials and presentations
    

• Translate the core messaging framework into clear, consistent copy across all channels
  

• Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action
  

• Craft and evolve a cohesive story that scales across formats and funnel stages
  

• Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility
  

• Produce multiple copy variants for testing, optimization, and personalization
  

• Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system
  

• Apply SEO best practices to on-page copy (intent, structure, keyword integration)
  

• Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy
  

What We’re Looking For

Experience

• 1–5 years of professional copywriting experience
  

• Agency and/or in-house brand or growth team experience required
  

• Portfolio demonstrating:
  

  • Conversion-focused copy (ads, landing pages, emails)
    

  • Strong headline writing and CTAs
    

  • Ability to simplify complex offerings into clear, compelling narratives
    

Messaging & Storytelling

• Strong ability to work within (and help evolve) a messaging framework
  

• Comfortable translating a single core story into multiple channels, formats, and funnel stages
  

• Ability to balance brand narrative with performance needs
  

• Understands how repetition, consistency, and proof build trust at scale
  

Commercial & Conversion Acumen

• Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction
  

• Comfortable writing copy intended to be tested, measured, and improved
  

• Ability to connect copy decisions back to business outcomes
  

SEO & Digital Fundamentals

• Working knowledge of SEO best practices:
  

  • Keyword intent and placement
    

  • On-page structure (H1–H3, meta titles/descriptions)
    

  • Writing for humans first, search engines second
    

• Experience collaborating with SEO, growth, or web teams is a plus
  

Working Style

• Clear, concise writer with strong editorial judgment
  

• Comfortable owning work end-to-end and iterating based on feedback and performance
  

• Able to manage multiple projects and deadlines simultaneously
  

• Comfortable leveraging AI tools for ideation and efficiency, while relying on human judgment for storytelling, persuasion, and accuracy
  

Nice to Have

• Experience writing in B2B, marketplaces, or complex categories
  

• Familiarity with A/B testing copy (headlines, CTAs, page structure)
  

• Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)
  

• Experience contributing to or maintaining a brand voice and messaging system
  

Why This Role Matters

At Ritchie Bros., copy isn’t filler—it’s structure.

Your work will:

• Anchor teams to a shared messaging framework
  

• Reinforce the flywheel that powers our marketplace
  

• Turn complexity into clarity for customers
  

• Directly influence trust, conversion, and growth
  

You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.