Social Media Manager
Blueland
Marketing & Communications
New York, NY, USA
Posted on Nov 12, 2024
Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit.
We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health.
Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
The Role:
Blueland is seeking a creative, results-driven Social Media Manager to lead our presence across all social platforms, with a priority on Instagram and TikTok. You’ll be responsible for crafting engaging content, building community, and driving brand growth on channels. This role requires a blend of creativity, strategy, and analytics to optimize for performance and ensure that the Blueland brand is properly brought to life in a culturally relevant and engaging way. This role will report to the Director of Social and Integrated Marketing.
Responsibilities:
- Develop and implement a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)
- Create and manage a content calendar aligned with product launches, campaigns, and seasonal moments
- Craft captivating captions, videos, and visuals that reflect Blueland’s brand voice and engage our community
- Manage content creator relationships and collaborate with brand advocates to amplify brand reach
- Own relationships with agency partners and manage day to day work with influencer programs
- Track and analyze key metrics (engagement, impressions, growth, etc.) and optimize content based on performance
- Conduct A/B tests to understand what formats and content resonate with our audience
- Use insights to recommend and implement improvements to social strategy
- Ensure all content aligns with Blueland’s tone of voice - bold, optimistic, and mission-driven
- Work collaboratively across brand marketing, growth marketing, creative, digital, product and retail teams to support company initiatives on social media
- Assist larger strategic plans with competitive research, landscape analysis and audits that take social trends and leverage relevant opportunities to keep Blueland at the forefront of cultural conversations
Qualifications:
- 3+years of experience in social media management, ideally in consumer brands or startups
- Strong understanding of platform-specific content strategies (Instagram, TikTok, Facebook, etc.)
- Experience with analytics tools (Sprout Social, Later, Google Analytics) and social media reporting
- Proficiency in AI tools (like ChatGPT) to enhance efficiency and optimized content
- Ability to write compelling, on-brand copy and a knack for storytelling
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
- Experience collaborating with influencers or managing influencer programs
The salary range for this position is $80,000 - $110,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.