Build and lead Avala's marketing function from the ground up. You'll define the brand, drive demand generation, and position Avala as the category leader in Physical AI data infrastructure — reaching VP/CTO buyers at autonomous vehicle, robotics, and defense companies.What You'll Do:• Define Avala's brand narrative and positioning in the Physical AI market• Build and execute multi-channel demand generation programs (content, events, developer marketing)• Create technical content that resonates with ML engineers and perception teams• Plan and execute Avala's presence at industry events (CVPR, NeurIPS, Autonomy conferences)• Build the marketing team from 1 to 4+ people over the next 12 months• Partner closely with sales to optimize pipeline and conversion metricsRequirements:• 7+ years in B2B marketing with at least 3 years in developer tools, ML, or robotics• Experience marketing technical infrastructure products to engineering buyers• Track record of building demand generation engines from early stage to scale• Strong technical writing ability — you can explain complex technology clearly• Experience with both product-led growth and enterprise sales marketingNice to Have:• Network in the autonomous vehicle or robotics ecosystem• Experience marketing to defense or government buyers• Background in content creation (blog, video, podcast)